How we Operate

At the core, we are setting standards, building trust, driving Innovation, efficiencies, and sustainability across Africa's fashion and beauty industry. We do this to increase economic opportunities for our partners and make it easy for consumers to get the best products to enable them to live happy and achieve more.

We Exist For Our Customers

We Exist For Our Customers We are obsessed with the consumers. We are constantly thinking of innovative ways to serve them. We are setting new standards for the consumers. We are offering them more. Easy access. High Quality. Great prices. Delightful experiences. We are inspiring them to break boundaries. We want to give them everything they need to live happy and achieve more.

We are building and inspiring a new way for Africans to purchase fashion and beauty products.

We Are On A Journey With Our Partners

To serve our customers and fulfill our promises, we partner with partners who share and are deeply driven by our mission and values. We identify ambitious brands willing to challenge themselves every day to make things to help people live happy and achieve more. We seek partners for the long term, learning, growing, and breaking boundaries together. It is a marathon, not a sprint.

We are on a journey with the people building Africa's global fashion and beauty brands.

Partner with Us

How We Achieve Our Goals

We achieve our goals through our amazing people & partners, innovative business models, and application of technology.

We form exceptional partnerships, innovate & collaborate with our partners, and provide extraordinary services and experiences for our customers.


We partner ambitious African fashion and beauty brands and empower them with data, infrastructure, and capital to scale.

Data utilization

By providing access to data to brands, we empower brands to make data-driven production decisions which helps them produce the right quantity consumers need.

Customer Satisfaction

We leverage machine learning to provide personalized recommendations to customers to ensure they are buying products relevant to their needs.