Our Mission 
Our mission is to make it easy for Africans to access high quality African fashion and beauty brands and empower Africans build fashion and beauty brands fit for global markets for Africans.
Our Vision 
We envision a world where African fashion and beauty brands manufacture products on the continent and create economic opportunities in Africa's fashion and beauty value chain.
Principles of Operations
Exceptional customer
service & experience
We are obsessively customer-driven. The customer comes first, and we genuinely believe this. Every day we ask, "Are we helping our customers live happy and achieve more?"
Partnerships and collaborations
We believe in co-creation with our partners to unlock new possibilities to make and deliver high-quality products for the consumers.
Inclusive growth
We do what we do to create a better world where we all thrive. We provide our consumers access to the products to enable them to thrive, and we increase economic opportunities for our partners, leading to inclusive, sustainable, and equitable growth for all.
Sustainability
We believe our environment must be protected and conserved. Through our platform, we drive sustainable production and consumption. We educate our partners and consumers on the importance of sustainable production and consumption.
Design
Design is the core of product development. Hence, we inspire our partners to create distinctly simple and functional products for our consumers.
Innovation
To provide the best products and services, Innovation is the heart of what we do. We ask ourselves every day, "How can we create new services and offerings to improve the lives of our consumers?"
Storytelling
We believe in the power of storytelling to captivate our audience. We provide a medium for our consumers and partners to tell their stories to inspire everyone to live happy and achieve more.
Community
Community building is integral to our business. We build and foster communities around our offerings to educate our consumers and strengthen trust and adoption around these offerings.
Our Approach
We take a holistic approach towards the African fashion and beauty value chain, building and scaling African brands, and how consumers access African fashion and beauty brands. We are leveraging technology and embedded financial services to achieve our goals. We are digitizing, standardizing, and aggregating the African fashion and beauty value chain to increase economic opportunities for African brands while making it easy for consumers to access affordable quality fashion and beauty products.
We employ a three-pronged approach – data aggregation, infrastructure building and financial services delivery, and supply chain optimization - to build the value chain from the ground up. We are aggregating data from the consumers via the app, leveraging the data to provide financial services and build the infrastructure needed to support the industry, and optimizing the supply chain for African brands.
All products we accept are stored in our warehouse and available for shipping based on the delivery preference chosen by the customer.
Our Curiosity drives us
Our innate Curiosity leads us to ask this critical question
How can we ensure Africans easily access high-quality fashion and beauty products from African brands and how can we empower African brands to scale?”
We are building an end-to-end platform leveraging data to learn from the consumers and the market and making data-driven decisions creating efficiencies across the value chain. We partner with ambitious brands, the government, institutions, consumers, and relevant stakeholders to learn from them and we then formulate innovative solutions to build the value chain.
We believe Innovation will lead to Shared Prosperity
In collaboration with our partners, we are formulating and designing innovative models to advance the ecosystem – from material sourcing, through design, to production, to logistics and warehousing, and consumer experience. We are on a journey motivated by our passion for accelerated development in Africa and the local communities.
Become a Partner
We think Glocal from day one
We believe globalization and localization can co-exist and be a force for good for all. Through technology and innovative business models, we seamlessly integrate our partners into local, regional, and global trade and value chains and make products easily accessible to the consumer irrespective of where they were produced or where they live. We are deeply committed to integrating African fashion and beauty brands into regional and global trade & value chains. We believe everyone can and should benefit from local and international trade.
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